2020 Winner

CASE SUMMARY

In June 2019, the federal government passed legislation aimed at removing barriers to inclusion for people with disabilities. To drive awareness of the issue that the country remains inaccessible to many people, as well as gain support for the law before it passed, the Rick Hansen Foundation worked with Taxi to create the “Poster for Everyone.” The interactive sign was designed to promote accessibility by being accessible to everyone. Using motion technology and inclusive design, the poster adapted to the person viewing it. It came equipped with accessible typography, height and depth tracking, high contrast colours, tech capable of detecting more than 60 different languages, a braille pad and even an audio version of the message.

Credits

Name: Alexis Bronstorph,
Title: Executive Creative Director
Organization: TAXI

Name: Kelsey Horne
Title: Executive Creative Director
Organization: TAXI

Name: Pete MacInnis
Title: Copywriter
Organization: TAXI

Name: Chris Walker
Title: Art Director
Organization: TAXI

Name: Reid Plaxton
Title: Art Director
Organization: TAXI

Name: Allegra Wiesenfeld
Title: Copywriter
Organization: TAXI

Name: Cherie O'Connor
Title: Head of Integrated Production
Organization: TAXI

Name: Joyce Ho
Title: Director of Operations
Organization: TAXI

Name: Molly Armstrong
Title: Account Manager
Organization: TAXI